And it doesn't matter where you live... what your religion... how much your income... or how your parents raised you. Truth is, you will carry this software to your grave.
Your customers and prospects are programmed the same way.
QUESTION: Do you know what your customers REALLY want?
Consumer researchers and psychologists do. They should - they've studied the subject for years! And while they don't agree completely with every finding, there are eight foundational "desires" common to
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